Legal
Privacy
Policy.
Effective September 29, 2026Novaro International
Introduction
At Novaro ("we", "our", "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website or use our services.
Information We Collect
Information you provide
Name, email address, phone number, business details, and project requirements submitted through our contact form, chat widget, or any other channel.
Client onboarding information
When you sign up for our AI receptionist service, our onboarding form collects your name, company name, phone number, email address, website, business address, service areas, services offered, business hours and time zone, preferred area codes for tracking numbers, and the instructions you give us for how calls should be answered, booked, transferred, and escalated.
Automatically collected information
IP address, browser type, device information, pages visited, and interaction data gathered when you browse our website.
Cookies & tracking
We may use cookies and similar technologies to improve user experience and analyze website performance. You can control cookie settings through your browser.
How We Use Your Information
We use your information to:
- Provide and manage our services
- Communicate with you, including responding to enquiries, sending updates, and sharing relevant offers
- Send SMS text messages where you have provided express written consent
- Improve website performance and user experience
- Process payments where applicable
- Ensure security and help prevent fraud
AI Receptionist Services
How we use onboarding information
We use the information you provide during onboarding to set up and operate your AI receptionist, including:
- Configuring how your receptionist answers calls, qualifies leads, books appointments, and handles emergencies
- Setting up call forwarding and transfers to the phone number you provide
- Provisioning tracking phone numbers using your preferred area codes
- Sending you lead notifications, call summaries, and service updates by email and, where you have consented, by SMS
Information about your callers
When our AI receptionist answers calls for your business, we process information about your callers on your behalf, such as their name, phone number, address, the reason for their call, appointment details, and, where enabled, call recordings and transcripts. We process this information only to provide the service to you, and we do not use your callers' information for our own marketing. You are responsible for providing any notices to, and obtaining any consents from, your callers that the law requires.
Service providers
To deliver the service, information is processed by our communications and CRM platform, telecommunications carriers, and AI speech and language providers, acting on our instructions and bound to protect the data.
SMS Text Messaging
Consent and collection
When you provide your phone number through our website chat widget, our onboarding form, or any other channel, you are giving your express written consent to receive SMS text messages from Novaro. Consent is not a condition of purchasing any goods or services.
Message types and frequency
We may send transactional and informational SMS messages related to your inquiry, project updates, appointment reminders, and follow-ups on our services. Message frequency varies based on your inquiry and the stage of your engagement with us.
Rates
Message and data rates may apply depending on your mobile carrier and plan.
How to opt out
You can opt out of SMS messages at any time by replying STOP to any message we send. You will receive one final confirmation message and no further SMS messages will be sent. To re-subscribe, reply START.
Help
For assistance, reply HELP to any SMS message or contact us at hello@wearenovaro.com.
No sharing of mobile data
Mobile opt-in data, phone numbers collected for SMS purposes, and SMS consent are not sold, rented, or shared with third parties for their marketing or promotional purposes under any circumstances.
International Data Transfers
As we work with international clients, your data may be processed in different countries. We take appropriate measures to ensure your data remains protected in accordance with applicable data protection laws.
Data Retention
We retain your data only as long as necessary for legitimate business and legal purposes. When data is no longer needed, it is securely deleted or anonymised. Phone numbers are removed from our messaging lists promptly upon receipt of an opt-out request.
Onboarding information and caller data from our AI receptionist service, including any call recordings and transcripts, are kept for as long as you use the service and for a reasonable period afterwards, unless you ask us to delete them sooner or the law requires us to keep them.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time, including SMS consent by replying STOP
- Object to or restrict certain types of processing
- Request data portability
To exercise any of these rights, contact us at hello@wearenovaro.com.
Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to external websites. We are not responsible for the content or privacy practices of those sites and encourage you to review their policies independently.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact
Questions about this Privacy Policy? Reach us at hello@wearenovaro.com.
Novaro Solutions Ltd
128 City Road
London EC1V 2NX
United Kingdom